August 27, 2008
Google Goggles Saves Adwords Campaign from Certain Death!
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Google Goggles Big Test!
Well I hate to say I told you so, but no sooner had I written the post about Google Goggles the ripping new Software that tells you how good your Google Adwords Campaigns are before you launch them.
Two of my top campaigns were all of a sudden given a little backhander from the mighty BIG G!
Admittedly I set those two campaigns up and just let them run…. and they were converting nicely and making good profits.
In the process of doing the daily Adwords assessment, shock! Horror! Adwords campaign 6 and campaign 9 were sporting a Google hand print on their face… Ouch!
Not to be put off by this since you have to have a thick skin sometimes, Ah Ha I thought …. Google Goggles to the rescue, let’s see how good this baby is!
So I ran all my campaign data through and hey presto…. Googel Goggles returned a POOR quality score on some of my best keywords.
I ran a check on the critical components and bingo some of my links had gone inactive so there was no content as far as Goggle could see… no wonder.
Thankfully all I needed was a quick overhaul of the links and content, ran the Google Goggles test and bingo! …..Great quality score
A quick message to Google and thanks for coming….cheap clicks once again….thank you Goggles.
Seriously if you haven’t got the Goggles yet you are risking blowing up your Adwords costs and fumbling around in the dark trying to fix it, it’s a no brainer and I only say that about 5 - 6 programs that I cannot live without.
Drop over here to give it a test run and STOP over paying Google.
Hey why not save some money on Adwords if you can!
Andrew
Filed under PPC Marketing, Reviews, Traffic Tactics by Andrew
August 24, 2008
Google Goggles Review - How To Beat The Google Slap
Think You can’t get cheap clicks on Google Adwords any more?
Think Again!
Pay Per Click and Google Adwords Marketing is such a brilliant traffic source and you CAN make great profits IF YOU DO IT RIGHT!
I keep hearing so many marketers constantly saying "Adwords is too expensive now and PPC is too competitive to make much money now"!
Absolute BS!
The only reason anyone says that is they DON’T KNOW HOW TO DO IT PROPERLY!
Most of my campaigns are running at the same or less Cost Per Click that they were 2 years ago!
What Google Slap I say, if you have all the elements in place that Google want then you WILL be rewarded….
Well now that job has just become so much easier that by using the new Google Goggles your competition is going to get slapped by YOU!
Google Goggles, is the name and Great Quality score is the game.
Basically what Amish and Larry (the guys from Hexatrack, software that monitors PPC campaigns and spies on the competition….great program and I use it all the time) have developed is an application that supposedly goes out before you submit your site to Google Adwords and checks your campaign quality.
What it does is it acts like Google would do exploring your ad to landing page and keyword relevancy. It also should check whether you have some of the essential pages Google loves to see when you start your Adwords campaign.
If you’ve been doing PPC (pay-per-click) advertising for any amount of time in the past year or so, you know that Google is looking for a multi-page review landing page site. You know that there are some critical elements, such as:
1. Keyword relevancy to landing page content.
2. Important links to pages such as contact, Privacy etc.
3. Some quality content such as a few articles on your topic.
Google Goggles is not totally revolutionary, but it makes the task of creating a high quality Adwords campaign so much easier and fast.
Like Hexatrack which tells you the most profitable keywords to use and bid on, Google Goggles WILL save you money and time and bring back the old days of PPC with Adwords…. Cheap Clicks are back!
The Bottom line is I will NEVER set up an Adwords campaign again without using Google Goggles first to check my quality…… EVER!
Go and check it out here Goggle Goggles, you’ll be very very happy you did.
If you use Google Goggles with my killer strategy of Content Placement targeting, you’ll be shocked at how cheap your clicks will be, so go ahead and register for the email updates otherwise you will miss some absolute gems that I share.
-Andrew
Filed under PPC Marketing, Reviews by Andrew


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