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Google Goggles Big Test!

Well I hate to say I told you so, but no sooner had I written the post about Google Goggles the ripping new Software that tells you how good your Google Adwords Campaigns are before you launch them.

Two of my top campaigns were all of a sudden given a little backhander from the mighty BIG G!

Admittedly I set those two campaigns up and just let them run…. and they were converting nicely and making good profits.

In the process of doing the daily Adwords assessment, shock! Horror! Adwords campaign 6 and campaign 9 were sporting a Google hand print on their face… Ouch!

Not to be put off by this since you have to have a thick skin sometimes, Ah Ha I thought …. Google Goggles to the rescue, let’s see how good this baby is!

So I ran all my campaign data through and hey presto…. Googel Goggles returned a POOR quality score on some of my best keywords.

I ran a check on the critical components and bingo some of my links had gone inactive so there was no content as far as Goggle could see… no wonder.

Thankfully all I needed was a quick overhaul of the links and content, ran the Google Goggles test and bingo! …..Great quality score

A quick message to Google and thanks for coming….cheap clicks once again….thank you Goggles.

Seriously if you haven’t got the Goggles yet you are risking blowing up your Adwords costs and fumbling around in the dark trying to fix it, it’s a no brainer and I only say that about 5 - 6 programs that I cannot live without.

Drop over here to give it a test run and STOP over paying Google.

Goggles

Hey why not save some money on Adwords if you can!

Andrew

If you market online and haven’t yet started producing your own videos, whether simple Camtasias with or without voice or full motion video then you are losing out on massive traffic opportunities everyday that you wait!

Sure it has been said many times how important doing video is now, but I still talk to other internet marketers every week that keep putting off making those videos to promote either affiliate products or their own products. And here is the critical part and why you just can’t wait any longer, the number one reason that people tell me why they put it off is fear of coming off sounding unprofessional, looking stupid or learning the tech side to video.

This is the very reason the people who do get into video and multimedia online are those who will win in the end.

Think about it, most of us will happily create written content, articles, blog posts, comments etc because we remain somewhat anonymous, but when we create video with us speaking or live on the camera, the fear of performing steps in, and I totally understand this because it took me months to get comfortable with filming myself, even doing just the audio was hard at the beginning, but once I got over it and began posting video for content and adding video to my sales pages….WHAM! traffic exploded, sales tripled and most of all it was fun to do.

Here is a saying that one of the best business teachers I have had the privilege of learning from, “Do it once and get paid forever” example, write the book or make the film and get paid forever.

“Here’s the kicker; your videos don’t have to be TV production quality, far from it, some of my best performing are average to say the least.”

Here’s why, the unpolished video comes across more real to people, it seems more genuine!

BUT! there are extremely important aspects to make the video work, like keeping folks engaged, not boring them

So here is where you come in

Over the next few weeks we will look at some examples of good videos and poor ones, some great ways to get started and the really cool free tools that will transform your marketing if you give it a real go.

I’m going to show you exactly how I went from stammering newbie to quietly competent and confident, notice the lack of expert there, thats because I’m not an expert and you absolutely don’t need to be as you will see.

So stay tuned for the next part where we will look at some of the core essentials.

Talk soon

Andrew